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OCHITO / BUILD IN PUBLIC

The operating log. Zeros included.

Ochito's own weekly numbers, published as they happen: visitors, applications, calls, clients, revenue, experiments, failures. Real data or honestly marked unavailable — never estimated, never massaged. Company metrics, not client results.

PERIOD: 2026-07-08 → 2026-07-14

Launch week — and a repositioning, five days in

REAL DATA
0
APPLICATIONS
0
QUALIFIED
0
CALLS BOOKED
0
CLIENTS CLOSED
0
ACTIVE CLIENTS
0
MRR (USD)
  • Visitors: unavailable — analytics installed Jul 14, first data next entry
  • Application starts: unavailable — tracking starts next entry
  • Playbooks sold: unavailable — Gumroad reporting to be connected
EXPERIMENTS
  • Launched ochitoai.com (Jul 12) as an 8-agent playbook kit at $27
  • Launched social on X/IG/TikTok: 3 posts published
  • Repositioned the entire company to Ochito Managed (Jul 14) and rebuilt the site: 20+ pages EN+ES
WHAT WORKED
  • Bilingual site live in under a week, built by the operating system it sells
  • V2 repositioning — from prompt kit to managed marketing operating system — shipped in one working day
WHAT FAILED
  • Launch posts: 3 published, 1 comment, 0 likes. Zeros included, as promised
  • Social queue paused mid-launch-week for the repositioning — momentum reset by choice
WHAT CHANGED
  • The $27 kit becomes Ochito Playbooks, a self-service product at /playbooks/
  • Ochito Managed ($297/mo Founding Partnership, 3 seats) becomes the main business
  • All future weekly numbers publish here, real or marked unavailable
NEXT
  • Relaunch the content queue with Managed positioning
  • First Plausible traffic numbers in next week's entry
  • Goal for next entry: first completed applications > 0

Data notes: No website analytics existed before Jul 14, so traffic is honestly unavailable rather than estimated. Company metrics only — no client data appears here.

New entry every Monday. Client case studies — verified, with permission — live on Results.